The Pencase project might need to take a sharp turn.
I was joking last week that the price range for the final product would likely need to take a huge drop because, well, artists are broke most of the time. I know. I am an artist. I was young and broke once.
Part of me has to call bulshit. But that’s too harsh a word. Let’s say I have to call put a mistake in the judgment of value.
It’s a classically argued economic idea – what value does and object have to a market? If it’s a new product, the answer the prof says, lies in its ability to solve a problem, fill a need, or create more value, etc.
Elegantly ambiguous. Kind of like tautologies, that came around in a big fat circle of logic. I kind of like the idea that the value of any object lies in the story it has.
A US treasury note only costs a fraction of the paper and materials it’s printed on, but the number printed on it makes the difference between eating a steak or cereal for dinner.
What’s the value of the pencase? To me, part of it lies in the conversation it starts. Last night, I met with some old friends and made some new ones. Even in a technologically astute crowd as it was, they still get a kick out of seeing something 3d printed.
What does that have to do with printing money? Its 3d printed, right? Kinda.
I asked a particular question on a survey to some beta testers. Did anyone ask you about the pencase while you used it? It was meant to determine if, as an object, it had value outside of purpose.
What am I more curious about is the content of those conversations. There’s value there. The more you talk about any object, the more valuable it can become to you, even when the first one was free.
Now, how much would it be worth to you if you wanted to replace it?
If the pencase wasn’t worth enough conversations, maybe it isn’t worth 25 bucks. But if it keeps people talking, I think it’s proven it’s value.